Un-SQL Friday: Branding?

Following in Midnight DBA's more interesting half new blog fest topic. My branding? I don't have a clue. There, I said it. Up until very, very recently, I've just been doing stuff. I haven't really even tried to think about what the plan was. Write a book? Sure, sounds like a cool challenge. Write another one? Well, the last one didn't kill me, OK. Start a blog. Jump on Twitter. Pick a Name. Could I pretty please present at PASS? I've been very focused on building my name, but I honestly never thought about my brand. It's just not something that occurred to me. Yes, I am that slow. Now recently, stuff has been happening and I'm suddenly concerned about it. I too went through FreeCon with Brent Ozar (blog|twitter).…
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