SQL Cruise as a Speaker and Sponsor

SQL Cruise offers a number of unique opportunities for everyone involved, including speakers and sponsors. I've written before, several times, about the benefits of SQL Cruise. As an attendee of the cruise, you will get to sit in classes by amazing people (and me) talking about all aspects of the Data Platform. Further, you get the opportunity to sit down, for long hours, with these people and get, for want of a better description, free consulting time. What about as a speaker and a sponsor though, do we get benefits? As A Speaker Tim Ford is quite a bright fellow. He has tweaked and tuned SQL Cruise. I have been on SQL Cruise a number of times over the last five years, and it has changed radically since my first cruise…
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Professional Development
I'm sitting in the classroom of SQL Cruise listening to Tim Ford (b|t) explain mechanisms for monitoring indexes. It's a great class. Earlier in the week I got to hear Jes Borland (b|t) talk about extended events and do a session on wait statistics. I was also lucky enough to listen to David Klee (b|t) talking about systems monitoring, especially around VMs. Argenis Fernandez (b|t) and Jason Hall (b|t) are coming up today. In short, I've received some excellent learning while on a boat in the Caribbean. Now, one could argue (and you'd be right) that I'm thinking about positivity because of the nature of the position in which I find myself. Hang on though, I have some additional points. One of the biggest strengths of the SQL Cruise is the intimacy of the…
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It’s Not Too Late

Azure, Professional Development, Red Gate Software, SQL Server 2016
You know you want to go on the SQL Cruise. You can. You just have to convince the boss that it's worth doing. It is. I've said it before and I'll repeat it as necessary, SQL Cruise changes peoples lives. I've watched people go on the cruise with a job and come back with a career. People don't just learn on the Cruise. They get energized. They get engaged with the data professional community. How do I profit by promoting SQL Cruise? I don't. Tim Ford is a friend and I'm supporting him. My company, Redgate Software, is a sponsor of the cruise, so I'm supporting them. I could just be doing the bare minimum in support of these parties. However, I'm not getting paid anything special by anyone for doing more.…
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