Book Review: Smarter, Faster, Cheaper
In my continuing quest to not get personal visits from Buck Woody (blog|twitter) I’m making sure that I make good on my commitment to read 12 personal development books in 12 months. We’re up to #4 (again demonstrating the degree of fear that Buck can put in a person) and the book is Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business by David Siteman Garland (blog|twitter). The extended title on the book covers what it’s about quite well. David Garland is considered one of the top marketers these days and he seems to follow the processes laid out in his book. I say this because I received a tweet from him after I tweeted that I’d finished reading the book. One of the processes laid out…