Getting the Word Out
A discussion that I've frequently had with organizers of SQL Saturday events, our own people here at Red Gate, authors, MVPs, pretty much anyone interested enough to listen for a few minutes, is summed up by "How do we get the word out about the opportunities that the SQL Server community offers?" The question always comes down to, how do we reach people? We tweet. There's a Facebook page. Discussions are hosted on LinkedIn. Emails are sent out to various distribution lists. Advertising is done on SQL Server Central (with over one million registrants, what else do you have to do?). And yet, at events, I'll ask, who has heard of PASS and will only get a 50% positive response. Heck, I'll never forget that at the Charlotte SQL in…